Beauty of Joseon
Inspired by Hanbang. Connected by Community.
Created for Your Healthiest Skin.
Beauty of Joseon blends centuries-old traditions handed down from the Joseon Dynasty with clean, innovative formulas designed to transform your skincare routine.
What is Hanbang?
Hanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today. Our Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.
Developed from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.
Our Mission
We create Hanbang-inspired skincare that’s unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, we develop all of our products without animal testing. We believe healthy skincare habits blended with traditional self-care rituals can enrich your daily life.
-Team BOJ
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